The ask: Update the existing branding and create a branded environment in a new build retail space.
The existing heart and tree logo was reimagined as a tree mark with heart accent and typography that feels solid, friendly and warm.
Warm wood and midcentury accents add cabin coziness to the minimalist industrial building. Shades of green create a forest vibe. Shoppers can browse over 100 strains available on the back wall millwork shelving or on the custom round flower display, the centerpiece of the showroom.
Finished space, January 2023